Visibility, content strategy & camera confidenceAlice Potter
Alice Potter is an award-winning Social Media Confidence Coach and the founder of AJP Social Studio, where she supports business owners to show up online with clarity, confidence and strategy.
More about Alice
With over 13 years of experience in marketing and personal brand building, Alice has worked with hundreds of businesses to help them become more visible, create powerful content and build platforms that attract opportunities, clients and growth. She’s known for her ability to simplify social media, build confidence on camera and help people turn their expertise into content that connects and converts.
Alice regularly speaks on stages, runs workshops and hosts events designed to empower business owners to stop hiding in plain sight and step fully into their authority online.
Alice’s role is making sure you don’t just have a podcast… you have a podcast that sells your expertise without feeling salesy.
On the day, Alice will:
- Help you clarify your podcast positioning so you’re not “just another show”
- Turn your expertise into clear episode themes that build authority
- Coach you on showing up confidently on camera and microphone (voice, energy, presence)
- Support you to create a launch content plan that fits your real life (not hustle fantasy)
- Help you map how your podcast connects to your offers, so it supports growth, not just creativity
Professional photography & podcast visual assetsKimi Watson
Kimi Watson is the face behind Memory Boutique Photography, an award-winning photographer based in the Ribble Valley and the founder of The Brand Room Co. She specialises in helping women in business show up confidently and professionally through relaxed, natural brand photography that actually feels like them.
More about Kimi
Kimi is known for creating a fun, easy atmosphere where people feel comfortable in front of the camera, capturing images that tell the real story of their brand. Alongside running her busy studio, she works closely with female entrepreneurs to help them build strong visual brands that connect with their audience.
During the workshop, Kimi will be leading the brand photography side of the day and capturing a mini shoot for each guest, giving them a bank of beautiful images ready to use for their podcast artwork, social media and marketing.
Kimi’s role is making sure your podcast looks as professional as it sounds, with images that instantly elevate your brand.
On the day, Kimi will:
- Capture professional imagery tailored for podcast artwork and promotion
- Direct you in a way that feels natural (no awkward “what do I do with my hands?” energy)
- Create a mini shot list with you: artwork, promo images, behind-the-scenes, social content
- Provide 6 edited digital images per attendee (with on-the-day editing prep as needed)
Podcast planning, intro/outro & listener journeyLyndsay Williams
Lyndsay is a salon owner with over 24 years in the hair and beauty industry, building and running a successful business while supporting women to feel confident inside and out.
More about Lyndsay
Alongside the salon, she’s also an author, self-publisher and the host of the podcast Manifesting Through Motherhood, where she talks about self-development, mindset, manifestation and the realities of balancing business and family life as a busy mum.
She now mentors and supports women who want to use their voice, share their stories and step into their next level through podcasting, publishing books and creating businesses aligned with their passions.
Her work is all about empowering women to believe in themselves, take action on their ideas and realise that their voice, experience and story truly matter. She’s a pro podcaster that will give you the education and confidence to publish yours!
Lyndsay’s role is giving your podcast structure and flow, so you don’t freeze, waffle, or overthink every episode.
On the day, Lyndsay will:
- Guide you through crafting a strong intro/outro framework that makes you sound polished
- Help you plan episodes with clarity: what you’re saying, why it matters, and what the listener does next
- Support you to build a consistent listener experience (so people want to come back)
- Provide a podcast guide/PDF as part of your launch toolkit (intro/outro guidance, recording flow, episode structure)
