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About Alice
I'm Alice, founder and Creative Director of AJP Social Studio, social media confidence coach, speaker and creator of Social Media School. I help business owners stop hiding and start being known.
The story
I started creating online at 18, blogging alongside my fashion design degree.
My graduate collection, Crab Baby Club, took off on social media, was worn by Kate Nash and even went on tour with her. That's when I realised how powerful being visible could be.
I spent the next decade creating writing, visual and video content for brands.
It taught me the thing I still say most often: the best strategy in the world is useless if you're too nervous to use it.
I founded AJP Social Studio on 1 September 2023, to help business owners stop hiding and start being known.
Then came Social Media School, my own stages as a speaker, and Team AJP filming and editing alongside me.
I care about the strategy, of course. But I care just as much about how you feel while you're putting it into action.
That's the whole point of AJP: confidence first, strategy second, visibility that lasts.
What I believe
How we work
| Value | What it means for you |
|---|---|
| Authenticity | You show up as you, not a template. |
| Results-focused | Practical work that moves your business forward. |
| Compassion | Kind, patient and non-judgemental, always. |
| Empowerment | You leave more capable, not more dependent. |
| Approachability | Ask anything. Seriously, anything. |
A few milestones
Team AJP
Alongside me, Team AJP looks after filming, editing, production and the behind-the-scenes admin and tech that keeps everything running smoothly.
When you work with us, you'll always know who's doing what.
Team AJP: Ashton (admin, tech and communications) and Tegan (filming, editing and production)
Behind the scenes
Now a published author
Alice’s chapter in Show Your Light Collective: Your Story of Reinvention.
EVERYONE needs an Alice in there life!
Let's work together
Four ways to work with AJP, and a quick quiz to find yours.
