completely committed to helping you feel amazing about showing up online.
If you’re here, I’ve got a feeling social media hasn’t exactly been your favourite part of business so far. Maybe you’ve posted a few times and hoped for the best. Maybe you’ve watched your competitors thrive online and wondered, “How are they doing that… and why doesn’t it work for me?”
Or maybe, if you’re honest, you’ve been avoiding it completely – because the idea of showing up on camera or knowing what to say makes you cringe. I know what it feels like to post once and hide. To compare yourself to others and think, “I’m just not made for this.”
You’re not alone. And you’re not doing it wrong – you just haven’t had the right strategy (or support) yet. Social media doesn’t have to feel forced, intimidating or fake. You can show up with confidence and personality – and I’ll show you how.
Lisa Hurst - Graceful Aesthetics
"A couple of weeks ago I completed Alice’s amazing social media course, and was genuinely blown away! The entire experience was so professional yet super engaging. Before the course I felt very overwhelmed by all the social media strategies out there, but by the end of the course, I felt so much more confident and ready to take on the digital world (those who know me, know how much I hated social media). The insights shared were incredibly eye-opening and practical and tailored to what I needed for my business. Alice made everything feel approachable, understandable and even fun. I’m excited to apply everything I’ve learned, and I can already see how it’s going to make a huge difference! So much so I’ve signed up to Alice’s 12 week coaching. Thank you so much for changing my mindset and I’m looking forward to you building my confidence."
The Heart Of AJP Social Studio
At the core of everything I do are five simple but powerful values:
Authenticity: Your social media presence should be a true reflection of who you are. I help business owners show up as their genuine selves online, ensuring their content aligns with their values, voice and business goals. By embracing authenticity, you’ll naturally build trust, form deeper connections and create a brand that feels effortlessly you.
Results-Focused: Social media isn’t just about posting - it’s about purpose and impact. I take a strategic, data-driven approach to content, focusing on visibility, engagement and business growth. Beyond metrics, I incorporate mindset coaching, helping clients overcome barriers and celebrate every win, no matter how big or small, along their journey.
Compassion: Navigating social media can feel overwhelming, but you don’t have to do it alone! I provide patience, understanding and unwavering support, guiding you through the challenges while helping you grow in confidence and clarity. Whatever obstacles arise, I’ll be there to help you break through and flourish.
Empowerment: Confidence transforms how you show up online. Through my coaching, I equip business owners with the skills, knowledge and belief in themselves to take ownership of their social media. Whether it’s content strategy, storytelling or confidence on camera - I help you step into your power and engage your audience with confidence.
Approachability: Social media should feel exciting, not intimidating. I create a welcoming, supportive space where business owners feel comfortable, heard and inspired to take action. Whether we’re in a strategy session, content shoot or masterclass, you’ll always feel valued and empowered on your journey.
12+
Years Of Experience In Social Media Content Creation
120+
Businesses Helped Since Launching In September 2023
From Catwalks to Content Confidence
My journey into social media coaching started far from Instagram grids and TikTok trends. I began in fashion design – creating pieces that helped women feel confident in their own skin.That creative love evolved into blogging, then content creation, and eventually a full-blown career helping others show up online with intention and clarity.
Along the way, I launched AJP Social Studio to help business owners:
Overcome the fear of being visible
Make sense of social media without burnout
Build brands that feel aligned, not overwhelming
I’ve stood on stage at the EVAs as Highly Commended One to Watch, coached hundreds of business owners across the UK, and juggled it all while being a mum, mentor, and founder of multiple businesses.But my biggest achievement? Hearing a client say, "I can't believe I just posted that!"
AS SEEN ON
Speaking & Sharing the Real Story
One of the most meaningful parts of my journey has been stepping onto stages to speak openly about confidence, content and the real story behind the business.
I’m passionate about social media education – from empowering business owners in workshops, to sharing insights at events, to helping people understand that showing up online can be a strength, not a stressor.
I also speak honestly about my personal journey overcoming PTSD and how building this business has been a huge part of my healing. Confidence didn’t come easy, but now it’s the foundation of everything I teach.
Whether you hear me speak to a group, as part of a podcast or on a stage, my mission is the same: to show you what's possible when you choose to be visible.
CTA: [Book Me to Speak] or [Explore Speaking Topics]
Lisa Hurst - Graceful Aesthetics
"A couple of weeks ago I completed Alice’s amazing social media course, and was genuinely blown away! The entire experience was so professional yet super engaging. Before the course I felt very overwhelmed by all the social media strategies out there, but by the end of the course, I felt so much more confident and ready to take on the digital world (those who know me, know how much I hated social media). The insights shared were incredibly eye-opening and practical and tailored to what I needed for my business. Alice made everything feel approachable, understandable and even fun. I’m excited to apply everything I’ve learned, and I can already see how it’s going to make a huge difference! So much so I’ve signed up to Alice’s 12 week coaching. Thank you so much for changing my mindset and I’m looking forward to you building my confidence."
What It’s Like to Work With Me
You won’t find fluff here. No pressure to go viral, no one-size-fits-all strategies.
What you will find is:
A strategy that aligns with your voice, values and vision
Clear and actionable advice that content creation feel less overwhelming
A content plan you’ll actually want to follow with accountability and real encouragement
Whether you're just getting started or ready to grow with intention, both in statistics and mental transformation. I’ll meet you where you’re at.
Essential Hook for Your Sales Campaign
Final Invitation You deserve to feel confident about showing up online. Let’s take away the fear and build a social presence that feels so you.Buttons: [Book a 1:1 Session] [Explore My Packages]
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