Alice Potter is the founder of AJP Social Studio and a dedicated social media confidence coach based in Blackpool. Her journey into the world of social media and content creation began at just 18, when she started a blog alongside her fashion design degree. To her surprise, Alice’s work quickly gained national attention, with her graduate collection catching the eye of celebrities, including Kate Nash, who even took one of Alice’s gowns on tour. Experiencing firsthand the power of social media to amplify her brand and open doors she had never imagined sparked a passion that has only grown stronger. Seeing how the right content could transform a career inspired Alice’s journey into social media and brand confidence, a journey that would eventually lead to the founding of AJP Social Studio.

In just her first year with AJP Social Studio, Alice’s achievements have already exceeded expectations. She was shortlisted for the One to Watch category at the prestigious Enterprise Vision Awards (EVAs) - a category created specifically to recognise finalists excelling in their fields—and went on to receive the Highly Commended award in September 2024. This recognition celebrates the impact AJP Social Studio has had on clients and the broader community. Within her first year, Alice has worked with over 100 businesses, expanded her network significantly, and found her unique place in social media confidence coaching. Her approach helps clients embrace authenticity, make meaningful connections, and confidently grow their brands online.

With over a decade of experience in content creation, Alice’s love for impactful storytelling and social media strategy continues to grow. She took the leap in September 2023 to launch AJP Social Studio, building on years of blogging, brand collaborations, and a deep understanding of how to create purposeful, engaging content. Today, she helps business owners and entrepreneurs elevate their online presence through a hands-on, supportive, and empowering approach that makes clients feel excited about showing up online. Alice’s personalised strategies ensure each client’s journey to social media confidence is as unique as they are, and she is dedicated to helping them leave a genuine mark on their audience.