I'm Alice Potter, The Social Media Confidence Coach.

completely committed to helping you feel amazing about showing up online!

If you’re here, there’s a good chance social media hasn’t felt like your best friend.

Maybe you’ve posted a few times and hoped for the best.
Perhaps
you’ve watched your competitors thrive online and wondered: “How are they doing that… and why not me?”

Or maybe, if you’re honest, you’ve been avoiding it completely - because the idea of showing up on camera or knowing what to say makes you cringe. I know what it feels like to post once and hide. To compare yourself to others and think, “I’m just not made for this.”


You’re absolutely not alone. You’re
not doing it wrong – you just haven’t had the right strategy (or support) yet. Social media doesn’t have to feel forced, intimidating or fake. You can show up with confidence and personality and I’ll show you exactly how!

The heart of the brand

five simple but powerful values at our core

Authenticity: Your social media presence should be a true reflection of who you are. I help business owners show up as their genuine selves online, ensuring their content aligns with their values, voice and business goals. By embracing authenticity, you’ll naturally build trust, form deeper connections and create a brand that feels effortlessly you.

Results-Focused: Social media isn’t just about posting - it’s about purpose and impact. I take a strategic, data-driven approach to content, focusing on visibility, engagement and business growth. Beyond metrics, I incorporate mindset coaching, helping clients overcome barriers and celebrate every win, no matter how big or small, along their journey.

Compassion: Navigating social media can feel overwhelming, but you don’t have to do it alone! I provide patience, understanding and unwavering support, guiding you through the challenges while helping you grow in confidence and clarity. Whatever obstacles arise, I’ll be there to help you break through and flourish.

Empowerment: Confidence transforms how you show up online. Through my coaching, I equip business owners with the skills, knowledge and belief in themselves to take ownership of their social media. Whether it’s content strategy, storytelling or confidence on camera - I help you step into your power and engage your audience with confidence.

Approachability: Social media should feel exciting, not intimidating. I create a welcoming, supportive space where business owners feel comfortable, heard and inspired to take action. Whether we’re in a strategy session, content shoot or masterclass, you’ll always feel valued and empowered on your journey.

12+

Years Of Experience In Social Media Content Creation For Brands

300+

Businesses Helped Since Launching In September 2023

The story so far...

from catwalks to content confidence

I started my online career at the age of 18 when I opened my laptop and started writing a blog alongside my fashion design degree. That creative spark led me into blogging, into content creation alongside creating my graduate collection. That collection went onto have immense social media success including going on tour with singer Kate Nash. After 10 years of creating written, visual and video content, I founded my business on 1st September 2023.

In that journey I founded AJP Social Studio, to help business owners:

- Overcome the fear of being visible

- Get social media working without burning out

- Build brands that are aligned, sustainable and human-first

I’ve stood on stage at the EVAs as the Highly Commended One to Watch 2024, coached hundreds of business owners and juggled being a Mum, a mentor and a founder. But the biggest win? Hearing a client say: “I can’t believe I just posted that!” or “When can we book the next session?” because their bold move became contagious.

And yes... I’ve faced my own version of camera-shy, comparison sting and hiding in plain sight. I’ve lived the overwhelm. I’ve built a business that saved me, revealed me and allowed me to lead from a place of vulnerability turned power. I speak honestly about that part of my journey because confidence didn’t come easy and it doesn’t have to for you either.

Whether I’m on stage, in a podcast, or live on your screen, my mission is the same: to show you what’s possible when you choose to be visible.

Using my voice

and sharing the real story

One of the most meaningful parts of my journey has been stepping onto stages to speak openly about confidence, content and the real story behind the business.

I’m passionate about social media education – from empowering business owners in workshops, to sharing insights at events, to helping people understand that showing up online can be a strength, not a stressor.

I also speak honestly about my personal journey overcoming PTSD and how building this business has been a huge part of my healing. Confidence didn’t come easy but now it’s the foundation of everything I teach.

Whether you hear me speak to a group, as part of a podcast or on a stage, my mission is the same: to show you what's possible when you choose to be visible.

What it's like to work with me

come and join my world

Expect full transparency. No pressure to go viral, no one-size-fits-all strategies.

What you will find is:

A strategy that aligns with your voice, your vision and your business goals.

Clear, actionable advice to make content creation made less overwhelming.

A plan you’ll actually want to follow, with encouragement, energy and accountability.

Whether you're just getting started or ready to grow with intention, both in statistics and mental transformation. I’ll meet you where you’re at.

AJP SOCIAL STUDIO

SOCIAL MEDIA COACHING

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