Stop hiding in your business and start being seen, known and paid

You’re not reinventing yourself. You’re stepping into the version of you that’s always been waiting.

The Becoming is a 6 or 12-month group mentorship designed to help you rebuild your confidence, strengthen your visibility and create the steady, sustainable foundations your business needs. This group mentorship experience embodies pillars from social media, mindset, business foundations and most importantly, accountability to push you out of your comfort zone.

Are you secretly tired of figuring it out alone?

You keep showing up… but it’s inconsistent. Your confidence comes in waves.
And you’re stuck in that cycle of overthinking, posting, hiding then starting again on repeat?

You’re craving something that actually works - something that makes you visible, consistent, and confident in what you’re doing.

You don’t need more pressure. You need structure, strategy, encouragement and accountability - delivered in a human, supportive way. This is about becoming the woman people see, remember, and want to work with.

Welcome to The Becoming.

This isn't about doing more...

It’s about becoming the woman capable of holding more with the tools to:

✨ Show up consistently without overthinking every post
✨ Know exactly what to say and how to say it
✨ Stop blending in and start standing out
✨ Build visibility that actually leads to opportunities and clients

✨ Be recognised as someone people want to work with

This is the work that makes scaling, visibility and growth feel natural!

Inside The Becoming

60 Minute Onboarding 1:2:1 With Alice (worth £197)

2x Monthly Daytime Group Coaching Calls (worth £2400)

Deep support every two weeks from strategy, confidence, content, accountability and Q&A's.

1x Monthly Evening Mentoring Call (worth £1200)

A flexible evening space for coaching, connection, questions and momentum. Perfect for busy days, parents, shift-workers or anyone who needs extra support.

A Community That Feels Like Home (PRICELESS)

Encouragement, connection, cheerleading and accountability from women on the same path. The opportunity to build relationships, make referrals and collaborate in a safe space.

Online Strategy Day (worth £500)
Your messaging reset and roadmap for the last half of 2026. Walk into the mentorship with focus, intention and clarity.

In-Person Strategy & Spa Day - November (worth £1000)
A full day together to deepen your clarity, strengthen your strategy, map out your content and build the energy you want to take into your next season. Includes lunch, evening meal and private spa access!

Masterclass & Course Bank Access (worth £2000)
Access to my entire training library - reels, confidence, content, strategy, visibility, planning, storytelling and more. Sessions from trusted experts and friends to help you uplevel.

Whatsapp Community Support (PRICELESS)
The accountability space to showcase your offers, support each other and tap into Alice with ongoing support in between calls.

Main Character Messaging AI Bot (worth £300)

Access to my custom built AI tool to help you strategize, put together content and step into your next level!

AJP Custom Client Tracking App (worth £500)

A dedicated space to keep you up to date, supported and on track. Because we don't just create success, we measure it.

(12 month upgrade includes another online & in person experience day with Alice and special guests!)

beautiful TESTIMONIALS from clients inside the becoming

"Alice gets to know you and your business as the individual you are"

The Becoming has been what I needed to transition from overwhelm into what I thought I had to do, into trusting my own abilities, intuition and making decisions confidently. Alice has created a space where women come together from all different backgrounds and yet a common thread is there - a supportive community and we are eachother's cheerleaders! Alice gets to know you and your business as the individual you are and nothing feels forced which for me was really important - more flow than force. Most importantly, she sets the tone where no questions are silly and there’s always something else to learn. I’m grateful for being part of this group, for the growth that has happened for me as a businesswoman and for being alongside other like-minded women.

Georgina - Just Be With G

"Alice has a gift of making everything seem so easy"

What can I say other than The Becoming is and has been absolutely amazing! The knowledge, guidance, care and attention Alice gives everyone is mind-blowing . No question is too big, no question is too small, this is a safe place to learn and build from. I love the sessions and support we all give each other to succeed is amazing. It was fab to meet up on the in-person shoot day, what an experience to have! Alice has a gift of making everything seem so easy, it just flows- even the tech stuff!

Keara - Keara Nash Coaching

"Nothing feels staged and you feel completely supported the whole way through"

I went through Alice’s challenge and it was complete game-changer for me. After those four days, I made the decision to properly invest in myself and work with her and it’s one of the best things I’ve ever done. I’m now a member of The Becoming, and the difference in me is huge. My confidence in front of the camera has completely changed. I don’t feel awkward anymore, I actually enjoy it! We even had a half-day filming session recently creating reels for Instagram and Facebook and from the first time I did it to now… I’m honestly a different person. What Alice teaches goes way beyond social media. She’s helped me understand who I am, who I want to speak to and how to actually communicate that in my own words. Everything feels more natural, more aligned and so much clearer. She’s also just genuinely amazing - so down to earth, nothing feels staged and you feel completely supported the whole way through. In the last four months alone, I know I’ve grown massively and I’m so excited to see where I’ll be in the next few months. If you’re even thinking about joining The Becoming… just do it. Don’t overthink it. It will change you!

Sarah - Flor'all Eternity

How The Becoming Works

This isn’t a programme where you dip in and out or try to piece things together on your own - it’s a fully supported space where you’re consistently guided, challenged and held as you step into being more visible in your business. Inside, you’ll be coached on your messaging, your content, your confidence and your visibility - not in isolation, but in a way that actually works together.

You’ll have regular live coaching to get feedback and direction, ongoing support in between so you’re not left overthinking your next move and a community around you that keeps you accountable and moving forward. This is where you stop second-guessing what to say, stop disappearing when things feel uncomfortable and start showing up in a way that feels natural, consistent and powerful. You’re not just given strategies - you’re supported to implement them, refine them and build momentum with them, so over time you become someone who is seen, recognised and trusted for what you do.

Your First Week Inside

You don’t join The Becoming and sit on the sidelines wondering where to start. You’re guided from day one. Because the fastest way to build confidence, clarity, and momentum in your business… is to start showing up immediately. Your first week is focused on one thing: getting you out of hiding and into visibility. You’ll be guided through your Out of Hiding Activation - a simple but powerful shift that gets you moving straight away. You’ll stop waiting until things feel perfect. You’ll stop overthinking every post and you’ll start showing up as you are now!

Inside your first week, you’ll:

Share your “I’m not hiding anymore” moment - imperfect, honest, real

Show your face and start building confidence being seen

Start real conversations instead of just posting and disappearing

This isn’t about doing things perfectly, it’s about breaking the pattern that’s been keeping you stuck. Because once you realise you can show up and nothing bad happens? Everything changes. You’ll be supported, encouraged, and held through it so you don’t back out halfway through or talk yourself out of it like you might have done before.

The Becoming was created to give you real accountability, real support, real-time coaching, emotional safety, strategic clarity, a grounded community, space to rise without pressure and the identity work that changes everything. It’s about becoming more you.