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Learn It

Learn the skills. Build the confidence. Do it your way.

Practical classes for business owners who want to understand social media properly and do it themselves, without the overwhelm, the jargon or the judgement.

Alice Potter teaching on stage at Social Media School 2026

Is this you?

This is for you if…

  • You keep saying "I'm not good with tech" and you're ready to prove yourself wrong.
  • You don't know where to start, so you don't start at all.
  • You'd rather learn it properly once than pay someone forever.
  • You learn best by doing, with someone patient next to you.
  • You want a clear next step, not 47 tabs of conflicting advice.

Ways to learn

Pick the room that suits you.

Small in-person masterclasses, our big annual school day, or short online courses you can do from the sofa.

In person · Blackpool

Masterclasses & workshops

Hands-on days on Canva, social media planning and Reels, in small groups with lunch included.

  • Practical, step-by-step and beginner-friendly
  • Small groups, so you actually get help
  • Leave with things made, not just notes
From £82.50per class until 31 Dec · £99 incl. VAT from January
Annual flagship · The Lowry, Salford Quays

Social Media School 2027

One big, joyful, practical day of learning with a room full of business owners cheering you on.

  • Monday 6 September 2027
  • One inclusive ticket, no VIP tiers
  • Learning before and after the day
Early bird £149payment plans available
One day · in studio · 3× a year

The Drop: podcast launch day

Launch your podcast in one day with an expert team: concept, artwork images, launch videos and a 5-episode plan.

  • Maximum 6 people
  • Photoshoot and BTS content included
  • Three rounds in 2027 · dates released soon
£397or pay in 3
Online · at your own pace

Free & online learning

Start tonight. Short masterclasses you can watch whenever suits you.

  • Free: Let's Optimise Your Instagram Profile
  • Instagram Unlocked masterclass
  • Reel Revolution online course
Free and low-cost options

How we teach

No silly questions. Ever.

  1. We show you

    Live demonstrations on real accounts, in plain English.

  2. You do it

    You build it there and then, with help at your elbow.

  3. We fix the wobbles

    Questions, mistakes and "wait, how did you do that?" all welcome.

  4. You keep going

    Clear next steps, so the learning doesn't stop when the class does.

I just want to say how much I enjoyed the Shoot your Shot Masterclass and how it has helped to reduce my fear around reels and being visible.
Joanne Adams · Google review

In the room

No silly questions. Lots of laughs.

Social Media School 2026
Guests taking notes
A guest filming on her phone
Guests working in the audience
The audience listening
Guests listening closely

Ready when you are

Pick a class. Bring a brew.

Not sure which class is right? Book a free 30-minute call and we'll point you to the best starting place.