The Becoming
Your Foundational Transformation And Next Level Of Confidence
You’re not starting again.
You’re not reinventing yourself.
You’re stepping into the version of you that’s always been waiting.
The Becoming is a 6 or 12-month group mentorship designed to help you rebuild your confidence, strengthen your visibility and create the steady, sustainable foundations your business needs. This group mentorship experience embodies pillars from social media, mindset, business foundations and most importantly, accountability to push you out of your comfort zone.
Because you can't become the main character without the foundations to hold her.
The Becoming is where those foundations are built - confidence, clarity, consistency, identity and aligned strategy.
This is the work that makes everything else possible.
Are you secretly tired of figuring it out alone?
You keep showing up… but it’s inconsistent.
You’ve got ideas… but they never quite land the way you hoped.
Your confidence comes in waves.
And you’re stuck in that cycle of overthinking, posting, hiding then starting again on repeat?
You’re craving something steadier. Safer. Clearer. More supportive. More you.
You don’t need more pressure. You need structure, strategy, encouragement and accountability - delivered in a human, supportive way.
Welcome to The Becoming.
What you’ll build inside The Becoming
This isn’t about doing more.
It’s about becoming the woman capable of holding more.
You will walk away feeling:
✨ Clear - on your content, your direction and your message
✨ Confident - in your voice, your presence and your abilities
✨ Consistent - showing up with ease instead of overwhelm
✨ Grounded - in who you are & how you want to grow
✨ Capable - of leading your business with more certainty
✨ Connected - to a group that actually gets you
This is the work that makes scaling, visibility and growth feel natural!
Included inside The Becoming
90 Minute Onboarding 1:2:1 With Alice (worth £297)
Fortnightly Daytime Group Coaching Calls (worth £2400)
Deep support every two weeks from strategy, confidence, content, accountability and Q&A's.
Monthly Evening Mentoring Call (worth £1200)
A flexible evening space for coaching, connection, questions and momentum. Perfect for busy days, parents, shift-workers or anyone who needs extra support.
A Community That Feels Like Home (PRICELESS)
Encouragement, connection, cheerleading and accountability from women on the same path. The opportunity to build relationships, make referrals and collaborate in a safe space.
Online Strategy Day - January (worth £500)
Your messaging reset and 2026 roadmap.
Walk into the mentorship with focus, intention and clarity.
In-Person Strategy Day - April (worth £750)
A full day together to deepen your clarity, strengthen your strategy, map out your content and build the energy you want to take into your next season. Includes mini content shoot and a beautiful lunch.
Masterclass & Course Bank Access (worth £2000)
Access to my entire training library - reels, confidence, content, strategy, visibility, planning, storytelling and more. Sessions from trusted experts and friends to help you uplevel.
Whatsapp Community Support (PRICELESS)
The accountability space to showcase your offers, support each other and tap into Alice with ongoing support in between calls.
(12 month upgrade includes another online & in person experience day with Alice and special guests!)
Fast action bonus
Jump in by midday on Saturday 6th December to claim (limited to 5 people)!
Group Content Shoot Day & Lunch (worth £450)
Join early and you’ll be invited to a group content shoot day with me which will include filming, photography, direction, confidence coaching, a gorgeous lunch and high energy connection with your group cohort.
This alone is worth more than your first payment!
Secure your spot before the bonus is gone
beautiful TESTIMONIALS from long term clients
"Grounded, aligned, and ready to grow"
Working with Alice has been such a blessing for me and for the foundations of my business. She didn’t just guide me. She held space for me to unravel, to understand myself more deeply, and to rebuild my message from a place of truth. Together, we shaped my ideal client, clarified my offerings, and created content pillars that finally feel like they carry my real voice, the fire, the softness, the lineage, all of it.
I am so grateful for her steady wisdom and the way she gently draws out your brilliance without ever forcing it. She helped me see what I couldn’t quite name in myself, and because of that, my business now feels grounded, aligned, and ready to grow in ways that feel profoundly authentic. I’m truly thankful for the heart, patience, and clarity she brings to this work.
Deborah Little - Sunfyr
"Her contributions have made a lasting impact"
I am incredibly grateful for the outstanding support Alice has provided; she has been an exceptional social media coach for both myself and One Fylde. From the moment Alice started working with us, she has been an incredible asset, guiding me through the complexities of social media platforms, teaching me how to analyse our data analytics, and showing me the ropes of video content editing.
Alice's dedication and expertise have been invaluable. Her patient and thorough approach has not only enhanced my skills but also hugely benefited the entire charity. Her knowledge and guidance in social media have significantly contributed to the growth of One Fylde's social media presence over the past six months. The people we support at One Fylde greatly appreciated her presence during our content filming sessions, and I am confident that she will be deeply missed.
I would like give huge thank you to Alice for her incredible efforts and unwavering support. Her contributions have made a lasting impact, and I could not recommend her more highly. Alice has truly been a game-changer for us at One Fylde.
Adam Jacques - One Fylde
"Her approach is incredibly down-to-earth"
I worked with Alice (AJP Social Studio) for a 12-week 1:1 social media coaching programme, and I honestly can't recommend her enough. I already had my PT socials page which felt like another full time job, so knowing that we were opening the doors to Ems Fitness Hub I wanted to get some clear direction and structure with my new page and to share my vision.
She helped me launch our Instagram account from scratch, giving me clarity on content planning, branding, and how to show up online in a way that felt true to me and the values of the hub. From post sizing and formatting to helping me streamline my content creation process, she made things feel so much more manageable. I often overthought what to post, but Alice encouraged a simpler, clearer approach - which actually made a much bigger impact and saved me loads of time.
Her approach is incredibly down-to-earth and encouraging, no question ever felt silly, and I always left our sessions feeling inspired and focused. The added WhatsApp support was invaluable, if I got stuck with anything or had a “dumb” question, it meant I didn’t need to wait until our next session. Thanks to Alice, we launched with confidence and clarity, and I now feel so much more comfortable and consistent with using social media to connect with our local community and potential clients.
Emma Derricott - Ems Fitness Hub
Is this for me?
Perfect for you if:
✓ You want to rebuild your confidence
✓ You want to show up consistently
✓ You want a grounded strategy
✓ You’re ready for support and accountability
✓ You want to step into your Main Character Era with foundations
Not aligned if:
❌ You want overnight results
❌ You’re not ready to be coached
❌ You want passive, self-led learning
❌ You expect change without taking action
❌ You’re not willing to show up for yourself
The Becoming was created to give you real accountability, real support, real-time coaching, emotional safety, strategic clarity, a grounded community, space to rise without pressure and the identity work that changes everything.
This isn’t about “doing more.”
It’s about becoming more you.
Choose your becoming
Choose the container that feels aligned with the season you’re stepping into.
6-Month Foundational Transformation
£1599 pay in full investment
£299 x 6 monthly nvestments
£149 x 12 monthly nvestments
12-Month Evolution Experience
£2599 pay in full investment
£239 x 12 monthly investments
Not sure what you need yet? Let’s chat it through with a no pressure 30 minute discovery call. This is your chance to ask questions, explore your goals and find the right next step for you.
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