It’s September 2026. You arrive at Social Media School and before you’ve even stepped fully into the room, you can feel it. The energy. The excitement. The little buzz of business owners who have decided that this is the term they stop hiding, stop overthinking and start showing up properly.
You walk in and you’re welcomed straight away. No awkward standing by the door. No scanning the room wondering where to sit. You’re handed your Social Media School bookbag - inside you find your Social Media School Workbook fresh pages ready for your ideas, reflections, notes and lightbulb moments and your official Social Media School Yearbook, filled with the faces and businesses of the people in the room.
Immediately, this feels different. It feels intentional. It feels exciting. It feels like something you’re part of. You explore the bright beautiful room that leads to an exhibition space. Around you there are business owners, founders, creatives, service providers and the AJP Social Studio team committed to making you know wholeheartedly that you belong in this space.
Then the day begins you take your seat, the room settles and the the lessons begin. You hear from carefully chosen speakers who understand what it takes to build visibility, confidence and connection online. You’re writing notes. Proper ideas that actually make sense for your business. You start seeing where you’ve been overcomplicating things. You start realising what your audience actually needs from you. You start connecting the dots between your message, your content and your confidence.
And somewhere between the lessons, the conversations and the moments of reflection, something clicks. Social media doesn’t feel quite so heavy. It doesn’t feel like a chore hanging over your head. It doesn’t feel like another place where you’re behind. It starts to feel like a tool. A stage. A space where the right people could actually find you, understand you and choose you.
At lunch, the conversations continue. Not awkward networking. Not business-card shuffling. Real conversations. The kind where collaborations start. The kind where you realise you’re not the only one who has been second-guessing, hiding, overthinking or trying to figure it all out alone. You flick through the Yearbook and spot people you want to connect with. You make notes beside names. You start conversations you might never have had if you’d stayed at home convincing yourself you’d “sort your content out next week”.
Then the afternoon brings more lessons, more clarity, more moments where you catch yourself thinking: “I can actually do this.” You start writing content ideas. You start rethinking your profile. You start seeing where your visibility has been too quiet, too safe, too diluted. You start understanding that being seen online doesn’t mean becoming someone else. It means becoming more recognisably you.
By the end of the day, your workbook is full. Your head is buzzing. Your phone has new contacts in it. Your confidence feels different. Not loud. Not forced. Clearer. More certain. You leave with more than inspiration. You leave with direction. You leave with ideas you actually want to use. You leave with people you want to follow up with. You leave remembering that social media was never supposed to make you feel small. It was supposed to help the right people find you.
And as you walk out of Social Media School, something feels different. You’re not waiting to feel ready anymore. You’re not hiding in plain sight anymore. You’re not treating visibility like homework you forgot to hand in. This is your new term... and you’re ready to show up for it.
The new term your visibility has been waiting for. A full-day immersive social media experience for business owners who are ready to stop winging it, show up with confidence, and finally understand how to use social media strategically. Welcome to Social Media School where business owners come together for a day of learning, implementation and real online momentum.
This is your chance to step into a room designed to help you reset, refocus and rebuild the way you show up online. Because September isn’t just back-to-school season. It’s a new term for your business. A fresh start. A visibility reset. A chance to stop saying, “I really need to get better at social media…” and actually do something about it. Your seat at Social Media School is waiting.
Social media is no longer optional. It is how people find you, trust you, remember you, refer you and eventually buy from you. But if we’re being honest? Most business owners are still treating it like homework they forgot was due. You’re posting when you remember. Overthinking every caption. Hiding behind Canva graphics. Saving ideas but never using them. Watching everyone else show up and wondering why you still feel stuck. What you need is a room that helps you understand what actually works for you, your business, your audience and your energy. That’s exactly why Social Media School was created.
Meet The Experts Taking The Stage
Your Social Media School faculty has been carefully curated. Social Media School is more than one voice, one perspective or one way of doing business online. This event brings together a powerful line-up of speakers, partners and leaders who each bring something different to the room - from strategy and visibility to confidence, connection, inclusion and energy. Every person involved has been chosen intentionally because they align with the heart of Social Media School: practical education, real confidence, human-first visibility and genuine community. This is not about filling a timetable. It is about creating a room where every session, conversation and contribution helps you walk away with more clarity, more belief and more direction for your business.
Kerry Boland
Headmistress & Headline Sponsor
Matthew Hughes
Youtube & Video Expert Teacher
Kim Antrobus
Personal Branding Badass Teacher
Ria Jackson
Form Tutor & Inclusion Partner
Veronica Mae
Prom Queen & MC
Social Media School LIVE is for business owners who are ready to take their online presence seriously, without losing their personality in the process.
It is for you if:
- You know social media matters, but you’re not using it strategically yet.
- You want to feel more confident showing up online, especially on video.
- You’re tired of posting randomly and hoping something sticks.
- You feel like your content doesn’t reflect the quality of what you actually do.
- You want to understand what to post, why you’re posting it, and how it fits into your bigger business goals.
- You’re ready to stop hiding in plain sight.
- You want to be in a room full of ambitious, supportive business owners who are also ready for more.
- You’re craving education, connection, clarity and momentum.
This is for the business owner who knows they are good at what they do… but also knows their online presence needs to catch up.
Meet Your Head Girl
Alice Potter is an award-winning Social Media Confidence Coach, Speaker and Founder of AJP Social Studio, with over 13 years of experience in personal branding, digital marketing and content creation. Over the years, Alice has supported 400+ business owners to build more confidence online, understand their message, create content with purpose and use social media as a genuine business growth tool - not just another thing on the never-ending to-do list.
Known for her practical, human-first approach, Alice blends strategy, storytelling and confidence-led visibility to help business owners stop hiding in plain sight and start showing up as the expert they already are. Her work has seen her speak on stages across the UK, deliver training to thousands of business owners and build a brand rooted in education, empowerment and real implementation. Social Media School brings together everything Alice believes social media should be: accessible, strategic, confidence-building, community-focused and full of personality. Because after 13 years in the industry, one thing has become very clear - business owners don’t need more noise, pressure or perfection online. They need strategy that actually makes sense and they need rooms that remind them they are capable of being seen
A note from Alice:
“I’ve put so much thought, love and intention into creating Social Media School. This isn’t about sitting in a room listening to talks and then going home with a notebook full of ideas you never use. This is about creating an experience that helps you reconnect with your confidence, understand your message and walk away with a clearer direction for showing up online. You deserve to be in rooms that move you forward. You deserve to feel excited about your visibility and you deserve to stop treating social media like something you’re behind on. This is your new term and I cannot wait to welcome you!”
