Your Ultimate Guide To Make Social Media Work WITH You!

Are you tired of spending hours creating content that doesn’t connect?

Do you feel unsure about your brand or who you’re speaking to?

Is social media just another thing on your already endless to-do list?

It doesn’t have to be this way.

With the Engage & Elevate Course & Cohort, you’ll learn how to simplify your approach, confidently build your online presence and create content that resonates and most importantly - converts.

This 10-week programme combines an in-depth online course, live group coaching and real-time support to help you:

  • Understand your brand and audience.

  • Optimise your profiles and content for visibility and engagement.

  • Building a consistent, results-driven strategy that works for your business.

  • Measure success and adjust based on data - not guesswork.

COURSE STRUCTURE - WHAT WE'LL COVER TOGETHER

The proven 4-phase framework ensures that no matter your starting point, you’ll leave this course with a fully optimised strategy.

Phase 1:
Foundation Building: Understanding Your Brand and Audience

Who are you? And how are you bringing yourself into your content?

What is your why? How can you tell your story through your content?

Are you worried about othersseeing what you're posting?

What are your brand values, and how are you using them in your content?

Do you know who your target audience is and how to speak to them?

How do you convert visitors to followers and then customers?

What is your product, service, or message? And how are you promoting it?

Phase 2:
Strategic Setup: Optimisation And Planning

Have you found your platform? And are you utilising all of the platform features?

Is your Instagram profile and content optimised?

How much time per week can you dedicate to social media? How can you be smart with planning and scheduling?

Are you using captions, keywords & hashtags correctly?

Where can people access your service, and how are you communicating this?

What accounts do you choose to follow, and how does consuming that content affect you?

Phase 3:
Content Creation: Building Your Brand and Creative Skills

What equipment and software do you need to create impactful content?

Have you indentified your content pillars?

Have you established a clear, authentic, and recognisable brand identity?

Have you fine-tuned your graphics, visuals and templates?

How can you identify upcomingtrends and trending audios?

Are you repurposing your content?How to build a business b-roll shrine!

Is your content accessible for all audiences? And are you making inclusivity a priority?

Phase 4:

Analytics and Engagement: Measuring Success & Relationships

Are you being social on social media? Are you engaging with your community/customers?

Do you have a professional or creative network? If so, who? And how can you collaborate with these people?

What accounts follow you, and do you monitor this? How to detect and remove the bots!

How do you measure social success? Let’s demolish your vanity metrics mentality.

Are you prioritising your account analytics? Do you know how much value they hold?

SPRING DATES TO BE ANNOUNCED

PAYMENT OPTIONS

Flexible Payment Plans to Fit Your Needs

Making it easy for you to join the Engage & Elevate Course & Cohort. Choose a payment option that suits your budget:

Recieve a complimentary 1:2:1 90 minute Zoom strategy session with me worth £149!

Secure your space for £97!

(Non-refundable payment)

3x monthly payments of £300

Secure your space for £97!

(Non-refundable payment)

6x monthly payments of £150

ADDITIONAL BONUSES

Fancy a bit of something extra? Upgrade your Engage & Elevate experience and get ready to SOAR!

£1,497 (Pay In 3 Available)

Work closely with Alice to refine your strategy and tackle new challenges in February, March, and April. Each session will build upon your progress for consistent growth.

£1,697

Enjoy the full Engage & Elevate bundle and an exclusively discounted VIP day with Alice (RRP £779). A personalised, intensive 1:1 day with Alice to strategise your social media, content planning, and growth roadmap.

Meet Your Coach, Alice Potter

Hi, I’m Alice, The Social Media Confidence Coach! I'm an award winning social media expert who's helped 100+ entrepreneurs unlock their full potential online.

I know the struggles of managing social media while running a business. I’ve been there - unsure of my audience, doubting my content and overwhelmed by the noise.

Now, I help entrepreneurs like you find clarity, build confidence and create content that connects and converts.

With the Engage & Elevate Course, I’m sharing everything I’ve learned in my 12 years of social media to help your business thrive online.

Join me in my exclusive cohort to go on a transformation together!

WORDS FROM ENGAGE & ELEVATE MASTERCLASS ATTENDEES

Testimonials are from a 3 hour in-person session. These sessions helped to build the foundations for the Engage & Elevate online course which has 40+ hours of content, digital resources and lifetime access. Imagine what you could do with these learning elements at your fingertips?

"I completed Engage & Elevate with Alice and the engagement on my account have increased from 5.1% to 13.9% in the 3 months that I have been implementing Alice's recommendations.

The course was insightful and relevant. I had a brain buzzing with ideas and have seen a massive improvement across my socials, this coupled with the fact that i now have simplified systems and processes and increased confidence in managing my own socials I feel the return on investment is immeasurable."

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★★★★★

Sarah Clarke Lees
That Alternative Studio

"Alice's Engage & Elevate session was so amazing! The information was imparted clearly and with a touch of humour. It was a comfortable environment to be able to ask questions without judgement and I picked up lots of tips which I plan to implement soon.

The workshop was complemented with beautiful workbooks and digital products to help me on my journey! All in all a wonderful experience that I wouldn't hesitate to recommend to anyone."

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★★★★★

Clair Minto
Lunita Home

"What I learnt was really valuable and I felt that we all got A LOT for our money. The digital products are an amazing bonus which I can't wait to use!

I will be sure to advocate for any future session and attend again in the future because your knowledge and how you convey that is outstanding; we all learnt so much from you and it was done in a way that was digestible and catered to a multitude of learning styles."

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★★★★★

Sophie Wright
The Sanctum

"I'd 100% recommended this workshop to anyone who's just starting their biz & needs all the ins and outs or a business who's gone stale! I learned a few golden nuggets that even in my 8 year career in social media and marketing I didn't know! Super informative & super proud of all the work Alice has put into this!"

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★★★★★

Paige Rose
Hapn Hub

"I completed Alice’s amazing social media course, and was genuinely blown away! The entire experience was so professional yet super engaging. Before the course I felt very overwhelmed by all the social media strategies out there, but by the end of the course, I felt so much more confident and ready to take on the digital world (those who know me, know how much I hated social media). The insights shared were incredibly eye-opening and practical and tailored to what I needed for my business.

Alice made everything feel approachable, understandable and even fun. I’m excited to apply everything I’ve learned, and I can already see how it’s going to make a huge difference! So much so I’ve signed up to Alice’s 12 week coaching. Thank you so much for changing my mindset and I’m looking forward to you building my confidence."

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★★★★★

Lisa Hurst
Graceful Aesthetics

ARE YOU READY TO ELEVATE YOUR SOCIAL MEDIA?

This is your moment to take control of your social media strategy, grow your audience, and build a thriving online presence. The Engage & Elevate Course & Cohort is your ultimate guide to making it happen and TRANSFORMING for 2025 and beyond.

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